For a change, I shall use a Thai commercial! And this is an excellent commercial as it applies the verbal, non-verbal and interpersonal relationship components of communication theories!
This is a toothpaste commercial. It is a very typical Thai commercial, meaning that the viewer usually would not know what message the commercial is trying to convey till the end.
At the beginning of this commercal, the couple communicates with each other using hand movements, facial expressions and eye contact which are the utilization of kinesics and oculesics to communicate their intentions. However, we can see the limitations of non-verbal communication when the male starts to speak, expressing his unhappiness.
Verbal communication is more direct and one can express more effectively and quickly using verbal communication. It is good that non-verbals complement verbal communications so that the receiver is sure of what is being communicated across, such as when the guy is unhappy, he frowns while speaking at the same time.
I think I've watched a similar ad before, perhaps a Singaporean remake and it was of course, much shorter :D Don't remember what the ad was about but this one was surely hilarious.
ReplyDeleteI guess more advertisers are using this method of arousing curiosity in the viewers first before telling them what the ad is about. It's effective because it definitely keeps our attention there and even if the intended message seems "ridiculous" to us, I doubt we'll ever forget the ad and might even pass it on to friends (which is exactly the aim of the ad!) How sly!
NVC and verbal cues go hand in hand in such an ad, I must commend that you do find the most apt videos for your entries. I like it! :D
Haha. It's weird and funny! I haven't watched the Singaporean remake Gillian was talking about though... wonder how it is like.
ReplyDeleteThis ad does display how verbal communication is effective, and that both non verbal and verbal cues are able to send messages effectively on their own also!
I think that at a pure level, both verbal and non-verbal communication/cues would tend to complement each other; however, at a deeper level of expression, cue are intentionally hidden to achieve a certain level of ambiguity intended - like the act of lying.
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