This creative commercial is a NFL Super Bowl Bridgestone Tire advertisement created by the Richards Group, an advertizing agency based in Dallas, Texas. I found it extremely hilarious but innovative as well!
At the beginning, you would never have guessed it was a tire commercial until the very end as it started off showing a scene in the woods. A squirrel was gnawing on an acrorn when a Saab 9-3 was seen speeding crazily towards it. The squirrel started screaming, and other animals in the woods started screaming in shock as well. Notice their expression. It was so funny that I could not stop laughing for a while. In the end, the driver of the car just simply swerved out of the way to avoid hitting the squirrel.
Notice also, the expression of the driver when he was looking at his passenger screaming. His eyebrows were knit in annoyance as if he knew that he could certainly avoid hitting the squirrel. The driver was not screaming too as he knew that he could maneuver the car smoothly to avoid hitting the squirrel.
In reality, this would be almost impossible as the car would spin out of control if the driver abruptly swerved at such high speeds.
This commercial was a job well done as it managed to catch the attention of the audience right from the very start. The choice of music and the acorn dropping made the audience curious and this would cause them to wonder what would happen next. The screaming scenes of different animals also made them stay with the commercial right to the very end as they would want to know what happened to the squirrel in the end. It played on humor and this commercial would undoubtedly make many laugh out loud.
haha. it is indeed a funny ad. rather interesting too. it shows us that acutally, many things must be interpreted clearly before we will understand the real meaning. however, naturally, our minds will perceive things in a way that is personal.
ReplyDeletei would never have thought that the ad was to promote tires, but more to promoting cars. this could be due to the frequency of advertisements that i watch, featuring new cars more often rather than new tires. thus i would identify more with cars than tires.
HAHAHAHAHA OKAY so you were not kidding when you said it was hilarious. I laughed until my sides hurt! Played it again and again for about another 3 times just to see the squirrel and other animals scream HAHA.
ReplyDeleteYou always manage to find such innovative commercials! It was undeniably funny but it also managed to include the objectives of the commercial very effectively. Though I was laughing my head off throughout the commercial, when it ended I knew exactly what it was trying to convey. You managed to spot the littlest detail like the driver furrowing his brows which amazed me and made me play the commercial back for yet another time just to see it for myself.
GOOD COMMERCIAL and an even better entry :D
WOW. i did not expect for it to be a commercial for tires til the end. Like Purple, i expected it to be a commercial for cars as we usually see advertisements for cars than tires. This as you have said is due to the perception we have gathered from past experiences with this genre of advertisement involving cars. Once we see a car in an ad, we presume it's about the car or car brand, yet in this case, it is actually only focused on the tires.
ReplyDeleteGreat observation on the expressions of the animals and people. the exaggerated facial expressions keep the audience entertained and concentrated on the advertisement. its play on humor and lighthearted personification of the screaming animals gives an added stimuli to the clip.
GOOD JOB!
oh mans. i so love the way the hammie screamed. hahahahahaa
ReplyDeleteA comedy through and through, it portrays its brand positively and leaves its audience with a smile. Minimal use of vocals allows the audience to focus on the visual aspect of the commercial - its tires
ReplyDeletenice entry!